Benetton, formally known as United Colors of Benetton, is an Italian fashion brand, now part of the Benetton Group, known for its colorful, casual clothing, knitwear, and innovative, socially-conscious advertising campaigns. Founded by the Benetton family in 1965, the brand is recognized for its commitment to values like sustainability, tradition, innovation, and inclusivity, aiming to create quality fashion for women, men, and children that offers style for everyday life.