Since its launch in 1989, Great Plains has set out to create a must-have collection of high-quality basics alongside contemporary fashion-inspired styles. Instantly satisfying the style demands of any modern wardrobe, quality, affordability and unique design accents lie at the heart of our London-based brand. Celebrating comfort, style and premium quality through effortlessly on-trend collections, our range has expanded to include jewellery, accessories and a plethora of essential denim styles to sit alongside our bestselling basics.