As a company, we also recognise the responsibility on us to do what we do responsibly, ethically, fairly and with as little impact on the environment as possible. We aim to design products that will last, for their quality of build and for our avoidance of skittish fads. As an e-commerce company, we know that our customers will judge us on the packaging we use and we do our best to tread the line between wasteful packaging and broken products, and all the environmental costs of remaking and re-sending them.